For this week's blog post, I'll be talking about the one and only... Duolingo! For those of you who may not know Duolingo, it's an American educational company that produces learning apps and offers courses on music, math, and over 40 languages! Duolingo claims that it's the "world's most popular way to learn other languages," and their mission statement is to develop the best education in the world and make it universally available.
I'm a current Duolingo user learning Brazilian Portuguese, and thought about trying to learn on a different application, but soon enough realized that Duolingo was the only app in the app store that had more languages than just French, Spanish, Italian, and German. In comparison to its other competitors, Duolingo offers over 40 languages while Rosetta Stone offers 25, and Babbel offers 14. If you were looking into learning languages, and saw that one had almost double of what another app had... I mean, the obvious choice would be the one that has more!
Unless you're someone who's really only looking to learn a specific language, then the other may probably work just fine.
However even at that, Duolingo is completely free of charge and has a really fun game-like approach such as: levels, point-systems, and rewards. The levels are filled with different styles of language learning such as hearing a phrase and typing it out, choosing the words that match with the English meaning, and filling in the blanks! The point system is really great for those who have a competitive side and want to gain user points to be the top users in their specific language league. With rewards, you can change your mascot's outfits, freeze your daily streak in case you miss a day, or refill your hearts if you've made some mistakes while trying to guess the correct answer to the prompt.
Although they are a professional educational company the Duolingo Social Media and Marketing team has been making a footprint in the digital world by keeping up with the trends while also maintaining its professionalism. Most people seem to like their sassy comments which makes them engage with their feed even more!
No one like Gen Z that loves a good comeback from a professional company! Duolingo has made its presence online by commenting back some sassy comments that people can’t seem to get enough of, and it’s almost as if people interact more because they want them to reply to their specific comment.
With their quick and witty comments, users are drawn to their media presence! Some even comment that it’s great marketing!
On different media platforms, Duolingo has different responses. After searching through their social media accounts, TikTok and Instagram seem to be the platforms they give most of their cheeky comments. However, when I went to X (formerly known as Twitter), they had many comments about customer service and they seemed to reply very fast and solve users' problems very quickly. As I started reading more and more replies, I noticed that they started getting many people writing to them saying they had a technical issue, and they would respond to try to get the problem solved as soon as possible.
Although they had people write to them and seem frustrated at their situation, they handle it professionally and mostly help others if they’re having trouble with the app. The one thing that I really appreciated about their team is that if there’s an error or a bug in the app, they accept fault, apologize, and fix the problem. Now that’s a good company.
On this social media platform, I was able to go through their feed and saw that they reply to at least 10-15 posts per day, which frankly is a big amount! We also don’t know if they’re responding to direct messages (the things we can’t see!) behind the scenes. I think that with their online media presence along with their professionalism to troubleshoot customer issues, they’re succeeding in being able to have fun and make fun content, while also having their professional front by helping users when needed.
The only fault that I saw while looking into their socials was that people were contacting Duolingo in regards to their problems and most of them were saying that they had emailed their customer service email but haven’t heard anything back. Granted, we’re not too sure if maybe it got sent to their spam folder and the user didn’t check there, or maybe they simply just did not receive the email. But, if I were the manager of the company and had the choice to change something, I would probably make an official Duolingo customer service social media because their establishment already has an online presence and it would be very easy for them to promote their new customer service profile instead of having to take everything on, especially since they’re a big company.
All in all, I think the Duolingo team is doing a great job at keeping their audience entertained while trying to recruit new users whether it be with their trending videos or their sassy comments.
Through all of this, I learned that doing research on a company is a lot of work. It’s definitely made me appreciate the people who create informational videos and make it look so easy to get a main point across. I also learned that if you have a great media presence these days, you can gain a huge following, which can bring in a lot of business good and bad! Like they say, any PR is good PR!
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